Most successful internet businesses have a coupon program in place, and they offer coupons to customers on a regular basis. It’s not surprising: coupon marketing’s effects are widely known, and if you’re not using coupons at your store, you’re missing out on a great opportunity. Coupons are just discounts, and everyone loves the feeling of getting a great deal. However, coupons may be used in a variety of ways that go beyond reductions, and each .....

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