Today, mobile devices are a cornerstone for global ecommerce businesses trying to appeal to their customers online.
Chances are that most of your website’s traffic comes from mobile devices – smartphones, tablets, etc. In fact, research shows that more than 50% of global internet traffic can be attributed to these devices.
It is also interesting to note that 66% of e-commerce time is being spent on smartphones, which means that most of the traffic for online business sites originates from these mobile devices.
There is no denying the fact that the importance of a mobile-friendly website will continue to grow exponentially. Additionally, if your website doesn’t look good on the small screen, you may be losing quite a lot of traffic, brand awareness and possible sales.
Over the past couple of years, mobile-optimized websites have become a prerequisite for online success. In the time where nearly 80% of the users on the internet have a smartphone, a mobile-responsive website is a must-have for companies looking to appeal to their audience.
This means that now is an excellent time to reflect upon the importance of aligning your digital marketing and web development strategies with customer behavior and invest in a mobile-optimized website.
Why Should Your Website Be Mobile Optimized?
The growing number of smartphone users mandate businesses to create mobile-optimized websites that deliver a seamless experience. Simply put, if your buyers have access to the internet, chances are they have a smartphone too. And a mobile-responsive website can help you engage and retain them for good.
Studies reveal that people spend at least 5 hours a day on their smartphones. Wouldn’t it be nice to have some of their attention on your products and pages?
Here are a few more reasons why your business needs a mobile-optimized website:
- It helps build trust
- It lets you cut above the noise in a competitive industry
- It amplifies your brand’s visibility
- It makes your customer’s happy because they get a better browsing experience
- They find it easier to contact you or buy from your website
These reasons make it essential for businesses to leverage their resources to create an unbeatable experience for customers. If you genuinely want to succeed, you must be willing to carry out mobile optimization of your site.
Strategies for Mobile Optimization
These days, mobile optimization usually encompasses a customer’s entire experience with a brand. That’s why a strategic approach to develop or upgrade the site to a mobile-optimized website can help increase a brand’s visibility, create a positive user experience, and earn you more conversions.
Here are some of the best mobile optimization strategies that can help you take you to enhance customer interaction with your website.
Choose a Responsive Web Design
Mobile responsive design can quickly adapt to any screen size, scaling your site’s images and text to the right size. Page elements shuffle around automatically and other dynamic changes happen in real-time to ensure that your website looks good and is legible no matter the size of the screen.
Optimize Emails for Smartphone Users
Quite often, brands overlook email marketing when creating mobile-friendly digital assets. Whether it’s a welcome email or a confirmation email, it should be perfectly readable for customers irrespective of the device they view it on.
Create Engaging Experiences
If a user shifts to another channel or device, it shouldn’t hinder their interaction and engagement with your brand. Besides, customer care and service are critical to businesses. Ensure that your customer support is also mobile-centric and doesn’t hamper the customer’s experience in any way.
The contact information and FAQs page should also be optimized to facilitate users, irrespective of the device they are using. After all, we don’t want prospects running away only because the font of your website is too small for them to read on the phone.
Leverage Mobile Messaging
Surprisingly, SMS messaging remains the mainstream medium of communication for many, presenting an opportunity for marketers to reach their audience in an impactful way.
A mobile messaging strategy enables you to reach and connect with your customers while they are offline. Target your customer with a personalized message that acts as a reminder for them about your brand.
Optimize the “Thumb Zone”
To quote Josh Clark, a mobile design expert, “The thumb zone flips from left to right. But this left-versus-right distinction isn’t crucial since most of us switch hands easily (and frequently) depending on the context.”
While it will deliver a quality experience to users, it is crucial not to neglect the left-handed customers. So place the core functions and features in the middle to give a unified experience to all your customers.
Always Compress Images
Large images substantially weigh down a website and slow the page loading speed to where it can get annoying to visit your website. This issue is critical from a customer’s viewpoint and should be addressed ASAP.
Consider using smaller images or resizing existing ones to improve visibility and user interaction with the website.
Tools For Creating Responsive Sites
Developing responsive websites is necessary for businesses that want to stay relevant and be profitable for the long term. After all, 94% of people judge a website on its ability to look good on a small screen.
To help you enhance your website’s visibility, we have rounded up a list of tools that can help you to create an intuitive, user-friendly, responsive site. These are:
Gridlex is a powerful tool that helps design website layout grids and creates prototypes. It integrates with your existing site without additional measurement as it adjusts your content according to the screen size.
Furthermore, it offers you the flexibility to create and manage complex responsive grids with a user-friendly interface. It also lets you zoom into the grids without affecting the user’s experience.
Bootstrap is yet another web development framework that supports mobile web projects. The best thing about this tool is that designers and non-developers can effortlessly use it.
It is scalable, adjusts to your websites, and presents a fine-looking version across all devices. Bootstrap can do wonders for anyone who wished to develop intuitive websites.
3. Browser Stack
Browser Stack is a feature-rich testing tool that allows you to rigorously test desktop browsers, iOS, Android mobile devices, and many other variables. Also, it gives you access to over 1000 desktop and mobile browsers to facilitate testing.
It is a full-featured platform that provides users with the best experience as it also supports live web-based testing. This nifty tool is deployed by Microsoft, MasterCard, Airbnb, Twitter, etc. to test their websites to be the best.
With a variety of themes, customizable templates, and an easy to use editor, PosterMyWall is a full-fledged tool that helps you with designing. It also has different kinds of themes, book covers, flyers, etc.
With PosterMyWall, you will never have to compromise on the quality. Create high-end professional images and videos for your brand with a powerful yet easy-to-use platform.
Designing visuals have never been this easy. PosterMyWall offers embed codes that can be copy-pasted to your website, making it easier to access your images to save bandwidth and speed up your site.
Ultimately, it is crucial to provide a better experience to desktop and mobile users alike if your business is to remain customer-friendly. Mobile-responsive websites are the key to ensuring that your brand remains memorable for your prospects as it enriches their visitor experience.
A better browsing experience doesn’t have images that overshadow the website or clutter the web page for mobile users. Simply put, this means that devices may change, but the experience across all channels and devices stays coherent and consistent.