Many companies, from small to large ones, are hiring advanced web design firms for their business. This has opened a new portal of opportunities, but so has the competitions. The competition is not local but worldwide. This means that you have to be extra creative as a web designer. To stay marketable and relevant in the industry, you have to offer your services globally to stand apart from your competitors.
You may already be leveraging the benefits of social media platforms to reach and build a strong relationship with your potential audiences. It’s a very good jump start. Most customers are using social media platforms to search brands that are offering appropriate and outstanding services. Now it’s the perfect time to take the next step and that is to promote your web design startup on Instagram. As the platform has more than 800 million monthly active users, it’s becoming one of the fastest-growing social media platforms.
In this article, we will discuss the top 7 hacks to promote and boost and your web design startup on Instagram.
You may think that most of the business owners on Instagram are overusing hashtags, but in reality, hashtags are the most important part of Instagram. If you don’t know how to use hashtags as your advantage, there’s no point in using Instagram to promote your web design startup. Hashtags make your Instagram profile easier to find by boosting discoverability. Apart from developing an emotional response, hashtags can also encourage people to use your call-to-action. You can also buy 20 Instagram likes to boost discoverability.
Additionally, Instagram marketing isn’t limited to what you upload regarding your business. Develop a branded hashtag and encourage your audiences to use the branded hashtags every time they upload content relevant to your business. Not only hashtags will spread your name but also strengthen your bond with your followers.
Create the Proper Connection
Startups often neglect the importance of Instagram influencer marketing. The term influencer is referred to the people who influence what’s popular in fashion, music, and entertainment that can impact our daily lives. The micro-influencers might not have millions of followers, but Instagram users love them and follow their advice.
Identify the people on Instagram that are relevant to your target audiences. These can include:
- Web design bloggers
- Marketing gurus and small businesses
- Your followers
- Other web designers
- Industrial leaders
You can also search for the accounts that your clients are following. This will help you to find the right connections. Ultimately, contact them and see if you can benefit from collaborating with them.
Share Your Work Process
As you’re a web designer, people will be curious about your creative process as well as work methods. They will also be interested in your final products. Use Instagram stories to share a quick peek of the items. You can also include emojis, graphics, and texts to increase their effectiveness.
Here are some tips that will allow you to boost your web design brand through Instagram stories:
- Take your customers on a website walkthrough that you have recently created.
- Promote any sales or events you’re planning to host.
- Share a video regarding your Instagram Insights.
- Share a brief tutorial about the web designing concept.
- Host a Q&A session.
Be Consistent with Your Brand Image
The visual impact of Instagram is greater than any other social media platform. This is the first thing you need to keep in mind while promoting your web design startup on Instagram. With the help of Instagram, you can attract a lot of Gen-Z or younger audiences. Make sure the content you share is reflecting your personality. Additionally, your brand image should also be consistent throughout your feed.
Use your same business logo across all social media channels. Use the same color patterns alongside the same brand voice. As a designer, visual is very important for your need. So, make sure the visuals are reflecting your signature and style.
Don’t Neglect the Captions
Even though beautiful pictures and videos are key to attracting audiences, but you should not neglect the importance of captions on Instagram. Well-written and attractive captions will help you to achieve two things. First, they can provide important explanations and context for your visuals. Second, good captions will encourage your followers to engage with your content. A good caption will start a conversation where your audiences will ask questions or leave feedback. As per Later, Instagram captions are a powerful tool.
However, make sure you’re writing the captions patiently. If you write the captions in haste, you’ll end up messing its qualities. Hence, write descriptions that will hook your readers quickly. Additionally, don’t forget to use descriptive and vivid words.
Promote Engagement with Instagram Questions
Instagram questions are the latest feature of Instagram that is available in the stories. With the help of Instagram questions, your followers can submit their queries or questions when they view your Instagram stories. Later, you answer them and share your responses in the stories. The default sticker of Instagram questions is “Ask Me a Question. But, you can customize or change that to anything that is 50 words or less.
Build an Appealing Profile
Since your business doesn’t sell any physical products, you need to promote your website and there’s only one place on Instagram where you can do that. That is your Instagram bio. To drive customers and boost the traffic of your business website, you need to create an Instagram profile that is very interesting. This is another area of Instagram where consistency takes part. Use the same logo as well as profile pictures that you use on other social media platforms. Consider contacting IIgers if you’re unable to gain traction even after building an impressive bio.
Hashtags and keywords don’t carry extreme importance in the Instagram bio. They aren’t searchable there. Instead, utilize the Instagram bio to showcase your personality and your creativity. You can also write some sentences that will improve the image of your brand. However, keep in mind that you can use up to 150 words in the bio. So, use the space wisely.
These are the top 7 hacks to promote your web design startup on Instagram. Always take advantage of the visual nature of Instagram. Make sure to boost the engagement rate of your profile to reach out to both influencers and customers.