Page Loading Time: Why Less in More

You have probably heard this before – speed is a crucial parameter for your website’s performance. Given the rapid technological advancements, there is no good excuse to have a website that still struggles with loading time. The real question that needs to be addressed in today is not whether your website is fast but whether you can take steps to make it any faster. With growing ease of accessibility propelled by handheld mobile devices, internet users are seeking instant connections and becoming more intolerant of website with poor loading time. If speed hasn’t been on your priority list until now, now is a good time to make a start. Here’s why a speedier website is good for your business and how you can improve your site’s loading time.

Why Speed Matters?

Loading speed affects the following aspects of your site’s internet marketing success:

Search Engine Ranking: In a recent announcement, Google has declared that a site’s loading time will impact search engine rankings. While loading time may not be as impactful as use of keywords in determining search engine rankings, it will definitely play a role in future SEO.

Higher Bounce Rates: Slow loading time automatically translates into higher bounce rates. Research indicates that nearly 11% visitors are likely to abandon a site that takes longer than a second to load. Similarly, sites with 3 second of page load time see a 50% higher bounce rate compared to those with one second load time. The gap widens further with a 25% increase in bounce rate for sites with 4 second loading time as compared to those with 3 second page load time. The statistics clearly point in one direction – the average internet user is low on time and patience.

Top reason To go for node js web app development – Unique information

Lower Conversion Rates: The longer your site takes to load, the more frustrated your visitors will be. An irate visitor is a lot less likely to do business with your site. This directly translates into lower conversion rates, which means fewer sales. According to Kissmetrics, even a second’s delay in loading time can cause upto 7% reduction in conversions. To put things in perspective, that means a loss of whopping $2.5 million in revenue annually for a site with daily earning worth $100,000.

All of the above factors can result in loss of potential sales and seriously compromise your business’ financial robustness.

How to Improve Page Loading Time?

Before understanding how to improve page loading time, it is important to understand what qualifies as good loading time. So far, a loading time of 1-3 seconds is considered pretty healthy. If you view things futuristically, you should aim for a loading time of less than one second to keep your site viable in the long run. The process to achieving this end begins during the website development phase and depends on the following factors:

  • A premium web host or a dedicated server (if your budget permits it)
  • Deactivating unnecessary plug-ins
  • Using light and clean web themes
  • Relying on a Content Delivery Network (CDN)
  • Keeping programming codes minimalistic and clean
  • Minimizing redirects
  • Optimizing images on the website
  • Optimizing the site regularly

Useful Tools to Check Page Loading Scores

  1. PageSpeed Insights by Google
  2. GTmetrix

Tag Cloud

and how?, Angular Page Loading Taking Time, Angular Page Loading Time, Average Page Loading Time, c, Calculate Web Page Loading Time, Check Page Loading Speed Online, Check Page Loading Time Chrome, Loading Time In Selenium, Loading Time Is Used For, e, Higher Bounce Rates:, How Can Page Loading Time Be Reduced, how to, How To Check Page Loading Time In Chrome, How To Reduce Page Loading Time In Jsp, How To Reduce Page Loading Time In Php, How To Reduce Page Loading Time In Wordpress, i, ig, ign, improve your, l, less in, Lower Conversion Rates:, Measure Loading Time Of Web Page, one direction, Optimize Web Page Loading Time, page loading, Page Loading Speed In Seo, Page Loading Speed Seo, Page Loading Speed Via Chrome, Page Loading Takes Time, Page Loading Time, Page Loading Time Best, Page Loading Time Calculator, Page Loading Time Check, Page Loading Time Chrome Extension, Page Loading Time Extension, Page Loading Time Firefox Addon, Page Loading Time Google Analytics, Page Loading Time In Chrome, Page Loading Time In Selenium, Page Loading Time Javascript, Page Loading Time Php, Page Loading Time Test, Page Loading Time Tool, Page Loading Time Web Page, page loading time: why less in more, Page Speed Loading Slow, Page Speed Loading Time, r, Ranking, rds, Reduce Html Page Loading Time, Reduce Page Loading Time, rust, s, Search Engine Ranking:, Slow Page Loading Time, speed, Speed Up Page Loading Time, time why, Total Page Loading Time, translate, Web Page Loading Time, Web Page Loading Time Benchmark, Web Page Loading Time Checker, Web Page Loading Time Standards, Web Page Loading Time Test, Web Page Loading Time Test Tool, Website Loading Speed And Why It Matters, Website Loading Speed Average, Website Loading Speed Chrome Extension, Website Loading Speed Icon, Website Loading Speed In Seo, Website Loading Speed Increase, Website Loading Speed Is, Website Loading Speed Optimization, Website Loading Speed Slow, Website Loading Speed Test India, Website Loading Speed Test Online, Website Loading Time Analysis, Website Loading Time Check Online, Website Loading Time Improvement, Website Loading Time Is Slow, Website Loading Time Optimization, Website Loading Time Second, Website Loading Time Statistics, Website Loading Time Tool, Wordpress Page Loading Time
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}