In today’s digital world, it takes a lot to stand out. After all, there are hundreds of thousands of businesses vying for a customer’s attention at any given time. That’s why a company must choose to remain at the forefront of people’s minds rather than blend into the background.
It’s not enough to have a visually attractive and user-friendly website to access, either. To make the best impression possible, you must use visual storytelling to get your brand’s unique message across. Customers can relate to you that way, develop a relationship with your products and services, and become long-time fans and buyers of what you have to offer them.
Benefits of Hiring Someone to Produce a Video for Your Company
There are many benefits that come with hiring a video production team to do your visual storytelling for you. The first is that it saves you time. You already have enough on your plate, to begin with. Adding producer to the titles that you claim isn’t feasible considering the time constraints you already face.
Next, a professional team provides you with the highest quality video production for your company. From start to finish, it’s polished and on point. Your customers will watch the video to learn more about your business, what sets it apart from others, and what you have to offer benefits to them.
It’s one of the fastest ways to make a great first impression which is precisely why you shouldn’t be the one to create the video unless you’ve had professional training yourself.
What the Video You Create Should and Shouldn’t Include
The video you create should be brief so it will hold the attention of your customers. It needs to be informative without being too technical. The video should have a call-to-action but not be forceful in any way. The content should get people to want to learn more about your business, request additional information about your products and services or buy from you right away.
You should include details about your business such as how long you’ve been in business, its mission statement, and how you go above and beyond for the customer. It should not be a step-by-step guide to using your products, badmouth competitors or make outrageous claims.
By the time the customer has watched it, they’ll know what you’re about and be made to feel confident about buying products and services from you.
Places to Show the Video to Your Customers
Some of the places you should show the video include on your website, social media accounts, and storefronts if you have brick-and-mortar businesses along with an online presence. Meeting customers wherever they go is the best word of advice. That’s why the video should be mobile-friendly, too. How many people do you know that do everything on their smartphone or tablet? Just about everyone you know benefits from the use of a mobile device.
Drive Traffic to Your Site and Turn Visitors into Customers with Your Video
When a website urges customers to click here to learn more, they benefit from doing so. Draw them in with your visual storytelling. Help the video production company you hired to create your video tell your story in only a way that you can tell it.
Allow them to get to know your brand, what it stands for, and what you’re hoping to achieve through the selling of your products and services. Once they’ve watched your video, they’ll have a better idea as to why they want to do business with you.