Close to a third of all businesses don’t have a website. If yours is one of them, it’s time to get with the times. The pandemic forced everyone indoors and online, leaving your business in the dust.
Even as the economy rebounds, people will still keep their online habits. That means you better get online and get online fast.
Don’t rush to throw up any old web page. You have to take into account web design. It has a huge impact on your business.
How important is web design? Read on to learn the far-reaching impact that your website design has on your business.
1. Customers Judge Your Company
Prospects research a company’s online presence before they decide to buy. An outdated website makes people wonder if you’re still in business.
Your web design experience influences a buying decision. If your site is frustrating to use, people won’t buy, nor will they return to your site.
The best web design tips call for you to audit your website. Use it just like a new user. Ask yourself if it’s easy to navigate and read. You also want to make sure that it loads quickly.
2. Brand Consistency
What does brand consistency look like? You have the same colors, fonts, and logos on your website and social media presence.
You should learn how to make a banner for YouTube and other social media channels to ensure your look is consistent with your website design.
It also helps to have a brand book, which helps everyone on your team understand the brand to maintain consistency.
3. Better Search Results
Did you know that there’s a direct impact of your website design on search results? SEO is way more than keywords. It’s evolved to become all about the user experience.
Google has made the user experience a priority over the last few years. The way the company judges the user experience is website performance.
A website’s design heavily impacts performance. A site that has a lot of images and videos takes a long time to load.
Google rolled out the core web vitals update. This measures site performance against industry benchmarks. If your site is slow, then you will rank lower in search results.
4. Potential Lawsuits
Did you know that people are suing companies over their websites? That’s because websites are seen as a necessity, and it’s like any other public space.
Businesses have to comply with the Americans with Disabilities Act, which gives equal access to people with disabilities. Advocates argue that this includes websites.
Your website design needs to be accessible to avoid lawsuits. The best thing to do is to follow web accessibility guidelines.
Web Design Impacts Your Bottom Line
Did you not take web design seriously before? Hopefully, you now understand the importance of web design.
These web design tips illustrate how your site measures up to user and search engine expectations. Exceed those expectations, and you’ll have a thriving business.
For more exciting tech tips, check out the other articles on the blog today!