Astute marketers are always looking for ways to engage better with the customers. One trend that is catching on is conversational marketing. But what is conversational marketing, you may ask? A simple definition is ‘a feedback oriented approach’ to customer service. Companies use live chat, chatbots, and targeted messaging. The aim is to create genuine conversations with customers. The advantages to the company are many. It helps give customers a good experience resulting in higher .....

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