Innovation and technology have changed the entire landscape of the global economy. The invention of the internet has resulted in the complete digitalization of the process of purchase and sales. This has also impacted the global B2B business scenario. No longer are products purchased physically or with the help of a phone call. Everything is now carried out on various online B2B e-commerce platforms. There are about 4,383 million Internet users (which is 56.8% of .....

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