How to Use SEO to Boost Your Website’s Rankings

In today’s day and age, you can’t run a website without a good SEO strategy. The number one way that people come onto any website is by looking things up in Google. If you don’t manage to turn up for that specific keyword on this search engine, the chances are that your business will not be a success. Thankfully, you are in the right place to fully transform your business through the adoption of SEO strategies.

What Does SEO Mean?

SEO stands for Search Engine Optimization, referring to the necessary steps involved to get your website trending on Google. While this used to mean simply blasting the word you want-ed to rank for all over your website, Google changed their settings, rewarding websites that find good and natural ways in order to appear on the search page. Below we will outline five steps to get SEO well-set up on your website. Read below to see which tips and tricks we have picked, starting with:

Identifying Your Keywords

This one is really crucial. If you don’t know which keywords you even want to rank for, then you really have no hope in making your website a success. That’s why it’s important to do some re-search first. There are a lot of tools on the internet, some of them free, which allow you to see the difficulty of certain keywords. It’s worth bearing in mind that certain keywords, such as “Facebook“, to give the most difficult example, simply will not be able to be matched by your site. But a keyword like “Facebook advertising explained” — if that is your business — could.

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So, do think creatively and outside the box about how to make keywords work for you. Then you should make sure that those keywords appear on your website, in meta descriptions, titles, body of your content and SEO titles, as well as the alternative text for your images. But don’t overdo it. If your keyword appears too many times, then Google will punish your site.

Writing Daily Blogposts

Google likes pages that have a regular stream of content, letting them know that the website involved is up-to-date and alive. They can punish a site that simply sits there hoping to climb up the rankings, which makes daily posts crucial. We would recommend setting a target of a daily blog post, which can share some interesting information relating to your site, letting peo-ple know about your company news, or opinions from people based in your field.

The important part is to think of keywords you want to rank for in each post, and to make sure that your post is at least 300 words long. It’s important to get set up on Google news too, meaning that your articles can rank at the very top of a page if they manage to meet that trending topic on any particular day.

Optimizing Your Site

Like the acronym SEO suggests, it’s important to optimize your website so it is SEO-friendly. This means making sure that the text on all your pages — including seemingly unimportant ones like a simple contact page — are at least 300 words or more. It also includes things like adding SEO titles — which should be at least 65 characters long — and meta descriptions, the ideal length of which should be between 155-160 characters. This also applies to your blog posts.

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There are tools online that measure character count, making sure that you don’t have to count the individual characters yourself. Also make sure that you add the keywords to the alt-tags of your images. This is how they will appear on Google if somebody does an image search. It’s also important to make sure that you include internal links — such as those to other pages within your site — as well as trust links; offering links that go to verifiable sources.

Integrating Analytics

It’s really important to track your progress on SEO by integrating analytics systems on your web-site. They allow you to see how many visits are on your site, and from which means that they came on your site. These tools can show how they got to your website, as well as the keywords that you are ranking for. Oftentimes, the results can surprise you; meaning that you can change your website’s approach depending on what you are performing well on. A lot of websites offer analytics directly on your site, but you can also make the plunge and install a third-party soft-ware.

To set up analytics on your website, then we have a great suggestion for you. This web design Coventry based firm, ALT Agency, have all the expertise needed to get your website up-and-running, including analytics, optimization and so much more.

Creating Backlinks

While it’s important to link inside and outside your website, a great way to make your website perform better is by having other websites link to it. There’s multiple ways that you can do this. You can either try and get in the news, leading to stories being written about you and there’s good word of mouth. You can also promote your website on social media and if it is trending, this will create natural backlinks to your sites. The third option is to get in touch with other websites to help create links to your page. This can include writing guest posts on their site, sending them an interesting news source through the best free press release sites, or setting up a more formal agreement.

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Conclusion: A Blended Approach Is Best

There are many other ways to boost your SEO that we didn’t cover here. We would recommend doing the full research before venturing to start a website. Otherwise, the chances are that no one will discover it. The five-step approach above however, is crucial to making your website a success. By implementing all five of them, you will have a strong five-pronged attack to making your website work perfectly when it comes to ranking in the top parts of the Google search bar.

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