We all recall the holy grail in Indiana Jones And The Last Crusade, it granted eternal life yes, but it also came at a cost. We’ve also all heard about the holy grail of Instagram that is ten thousand followers. All manner of things happen when you reach 10k followers. People take your Instagram account seriously and realize you might know what you’re talking about in whatever niche you happen to be in. That is what exactly InstaSoar provides.
Not only that, but Instagram actually unlocks special features for your account and paid opportunities are within your grasp. But…
Only 11 percent of Instagram accounts ever get to 10k
In 2021, you’ll like be seeing follower growth services everywhere (not here, we’re an agency), but most other places you’ll see promises of “real followers” or “100% non-drop followers with quick delivery”
Why Do Followers Matter?
Most of our client cite the ‘10k followers’ goal as an absolute must and they’ll be successful if they have it. Having 10k followers on a single social network does open doors for advertisers and working with brands. Some retail brands for instance, won’t even look at a blogger until they’ve hit ten thousand. 10k is a kind of a gateway for “serious” bloggers on the platform of their choosing.
What will i get from Instagram after hitting 10k followers?
If fakers are to be believed you’ll be rewarded with a pre-taken photo collection, hashtag optimizations, influencer contacts and maybe even a brand new Instagram account populated with posts, comments, likes and shares…the reality is, you won’t get any of this. All that will happen is that you’ll receive the ability to attach links to your stories. So, instead of saying “Check the link in my bio” you can directly link to articles, photos, or anything you can hit with a URL. Pretty neat, but probably not exactly worth all the hype it gets still.
The major advantage of this is that you can share blog posts/content directly with followers who are interested and if you are talking about something (a news article, a video, podcast etc.) it’s a lot easier to give context without having to explain in detail what you’re talking about.
Are there any other benefits?
I can only speak from experience, but after achieving 10k, I did get contacted by other Instagram users more regularly for influencer marketing. For instance, within a week of hitting 10k, I was direct messaged by a content marketer and two micro-influencers looking for collaboration. This was a surprise as my post numbers had deteriorated by at least two per week since achieving the number…I just got lazy, which was entirely the wrong attitude to take when dealing in follower count.
Should I buy Instagram followers?
Every Instagram user has been there. They see their first one thousand followers, and think ‘it will take an eternity to reach ten thousand followers, why not just take a little shortcut and boost them for $100’…well, the answer to that is, don’t bother. Here’s why buying fake followers isn’t a good social media strategy and will eventually kill your engagement levels;
- Your account could get banned or even removed altogether, which would flat out ruin your business.
- Fake followers could stop you getting verified on Instagram (the infamous blue check mark).
- They won’t like your content.
- They won’t comment on it.
- They won’t share it.
- Despite being touted as real followers, they most certainly are not and just a bunch of artificial social media profiles.
- The world of Instagram operates on engagement, which is the exact opposite of inactive followers.
To do great things on Instagram your audience needs to consist of real people and it takes time to achieve a large amount of real people.
So how do you get to 10k followers?
To succeed on Instagram, you’ll need to provide something to our audience and offer them visually appealing content. Instagram is entirely different from other social media platforms, in that it’s very visual, so you’ll need consider the type of content and type of post you’ll need to turn your target audience and potential followers into actual engaged Instagram followers.
Ensure the content you do post ticks all the engagement factors
- Is it inspirational content?
- Is it shareable content?
You’ll also need to post at last once per day at the right time of day for your audience to maximize your engagement rate and access a large audience size.
As well as authentic content, you’ll need to consider different types of content to build into your strategy.
Instagram video is available in five formats: Reels, Live, IGTV, Stories, and in-feed video posts.
The explosion of video across the platform is a lot to juggle. But it’s also created new ways for marketers to tell stories and reach their audience.
Which Instagram video format is right for your brand? There may be a place in your content marketing plan for all of them. Or maybe you’ll decide just to focus on a couple. Read our guide to learn about the features, specifications, and best practices for every type.
Interactive content is a great way to encourage fans to engage with your brand on social media. It is a way to acknowledge the presence of your followers, build social proof and show value through your content marketing strategy.
- Polls and Quizzes
- Upcoming Events
- Customer Testimonials
Long Form Content
Long-form content is making a comeback on social media, with brands writing extended Instagram captions and producing lengthier video material for their ’reels’ feature.
Why Only 10% of Your Facebook Followers See Your Posts
Many business owners spend thousands of dollars each year to build their audience through Instagram followers and Facebook likes. The logic seems simple – the more likes your business page gets, the more people you’ll be able to reach. The truth is, even if you have accumulated a ton of followers, the number of people who will actually see your content is much smaller than it appears.
Let’s say you’ve obtained 1,000 Likes on your Facebook page. It stands to reason that every time you post content to that page, all 1,000 people will see it. However, the reality is that each post will only be shown to about 10% (or less) of your followers.
If you’d want the remaining 90% of your Facebook followers to see your content, you’ll have to pull out the same wallet you used to buy all those Likes and pay Facebook to “boost” your posts.
Check out our other articles, which highlight how to go about getting more Instagram followers.
If you need support with Instagram strategy and social media execution then feel free to contact us.
Photo Credit Laura Chouette